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For the do-it-yourself investor. 

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We're always looking for new ways to deliver financial opportunity — no matter how you define it.

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See how much you'll need to set aside each month to achieve your savings goals.

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Ally Do It Right Blog

20 Minutes to a Better Financial You

Improving your financial life doesn't have to be complicated.

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Learn more about why you need an emergency fund, and figure out how to calculate what you should save

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55% of Americans find a strong budgeting and saving strategy 
to be the most appealing money management trait in a significant other.

Learn more about saving as a family

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As a baby boomer, I was hesitant to open an account with an “online bank”. What started as a checking account 3 years ago has expanded to CD's, even Ally's brokerage services. I receive better customer service from Ally than I do my local bank. Even better since I can do it from the comfort of my own home - Love it!” - Kirk C.

Read more Raise Your Rate CD reviews
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22,000  children

In 2017, we read our book Planet Zeee and the Money Tree to 22,000 children, teaching kids good money habits.

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3,000 books

Ally Financial donated over 3,000 new library books to schools in the Detroit Public School District.

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